Data & Signal

Can a phone call tell you more than a credit bureau?

Nexalta Insights7 October 20264 min read
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The research in seven slides. Use the arrows, the dots or swipe.

The credit bureau answers one question well: can this customer pay, based on their history? The collections call answers a different one: will they pay, now?

No head-to-head study exists yet, but the nearest test is telling

Across about 250,000 pay-later online purchases, simple behavioural data with no financial history ranked defaulters about as well as the credit bureau score (69.6% against 68.3% AUC). Combined, the two did better than either alone (73.6%).

A call is a far richer behavioural signal than a click trail. The test worth running is your own call data against your own bureau baseline.

The words carry the signal

The bureau and the call are weakly correlated predictors of the same outcome. That is exactly the condition where combining them pays.

Why now

The predictive information has been sitting in call recordings for decades. What changed is the cost of reading it. Large language models made it practical to hear every call, not a sample.

Sources

  • Berg, Burg, Gombović & Puri (2020), "On the rise of FinTechs: credit scoring using digital footprints", Review of Financial Studies 33(7)
  • Netzer, Lemaire & Herzenstein (2019), "When words sweat", Journal of Marketing Research
  • Applied Sciences (2026) 16(1):108, promise-to-pay prediction from collections calls
  • Mayew & Venkatachalam (2012), "The power of voice", Journal of Finance
  • Nagase et al. (2024), APSIPA ASC
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